Sammy’s
Informations
Sammy’s is a neighbourhood sandwich shop: big stacks, generous fillings and good bread, with crisps, pickles, coffee and cold drinks on the side.
The identity is built around one idea: the sandwich is so big, it needs its own guy to carry it. One loud red, a heavy wordmark and the mascot do the rest, from the storefront to the paper bag.
Project team
- Design and direction
- Sem Herzog
Services
